Bankia brand advertising
Bankia has started its first advertising campaign that will be present at all communication channels: print, radio, outdoor advertising, television, internet and social networking, mobile applications and direct marketing. The aim is to present the bank's brand born of the integration of seven savings banks, leaders in their respective markets: Caja Madrid, Bancaja, La Caja de Canarias, Caja de Avila, Caixa Laietana, Caja Segovia and Caja Rioja.
The creativity of the campaign is based on the concept of evolution to the new bank under the slogan "The largest bank in the new bank" and projected a new entity that looks to the future without forgetting the past.
The advertising pieces will focus on television spots, radio spots and pieces adapted to different formats: comprehensive shelters, street furniture, newspapers and internet.
The advertising campaign will be displayed in all media for a month and a half, until April 30, so that customers begin to learn the new brand. Bankia coexist with the marks of the seven entities and it will become increasingly visible, as technology integration to occur. The first brand launch phase began after the presentation of the brand name of the bank, on 2 March in Valencia. From this week, nearly 4,000 branches and 7,500 ATMs and signage also show and image of Bankia.
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